A dual control problem and application to marketing

DOI10.1016/S0377-2217(00)00025-4zbMath0979.93062MaRDI QIDQ5932027

Gila E. Fruchter

Publication date: 29 January 2002

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

learningmarketingadaptive controllerdual controllerminimax approachpartially observable linear system

Mathematics Subject Classification ID

Adaptive control/observation systems (93C40) Marketing, advertising (90B60)

Related Items

DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE ⋮ Stochastic optimal budget decision for advertising considering uncertain sales responses

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