Feedback competitive advertising strategies with a general objective function

DOI10.1023/A:1017567805831zbMath0987.91008OpenAlexW2148414742MaRDI QIDQ5945071

Gila E. Fruchter, Shlomo Kalish, Gary M. Erickson

Publication date: 20 June 2002

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/a:1017567805831

zbMATH Keywords

differential gamesNash equilibriumsaddle-pointcompetitive marketingfeedback strategies

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80)

Related Items (2)

Optimal budget allocation over time for keyword ads in web portals ⋮ Delayed effects of cooperative advertising in goodwill dynamics

Cites Work

• Unnamed Item
• Dynamic noncooperative game theory
• Risk-sensitive linear/quadratic/gaussian control
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Feature Article—Aggregate Advertising Models: The State of the Art
• Optimizing Advertising Expenditures in a Dynamic Duopoly
• Closed-Loop Advertising Strategies in a Duopoly

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