Internet advertising, game theory and consumer welfare

DOI10.1023/A:1011535915274zbMath0989.91537OpenAlexW1516271032MaRDI QIDQ5946434

Marcus Chihung Ling, Kevin Lawler

Publication date: 7 August 2002

Published in: Electronic Commerce Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/a:1011535915274

zbMATH Keywords

game theoryconsumer welfareinternet advertisinginternet economics

Mathematics Subject Classification ID

Applications of game theory (91A80) Consumer behavior, demand theory (91B42)

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