An approach to planning an advertising campaign of goods and services

DOI10.1016/S0898-1221(01)00215-2zbMath0986.90009OpenAlexW1991632836MaRDI QIDQ5949146

A. S. Belen'kij

Publication date: 14 November 2001

Published in: Computers \& Mathematics with Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/s0898-1221(01)00215-2

zbMATH Keywords

expectationadvertising compaignconsumers' behaviournonlinear progrmmingprobability of an event

Mathematics Subject Classification ID

Nonlinear programming (90C30) Queues and service in operations research (90B22) Public goods (91B18)

Related Items (5)

Optimization of planning an advertising campaign of goods and services. ⋮ Competitive strategies of U.S. presidential candidates in election campaigns ⋮ Determining the optimal duration of an advertising campaign using diffusion of information ⋮ A weapon-target assignment approach to media allocation ⋮ Optimal media planning for multi-products in segmented market

Cites Work

• A planning problem in the class of linear models
• Operations research in transportation systems. Ideas and schemes of optimization methods for strategic planning and operations management
• Unnamed Item

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