Customer retention via data mining

DOI10.1023/A:1006676015154zbMath0984.68547OpenAlexW1517879152MaRDI QIDQ5950336

Kiansing Ng, Huan Liu

Publication date: 14 May 2002

Published in: Artificial Intelligence Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1023/a:1006676015154

zbMATH Keywords

data miningcustomer retentiondeviation analysis

Mathematics Subject Classification ID

Database theory (68P15) Computing methodologies and applications (68U99)

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