A fuzzy logic-based decision model to satisfy goals for successful product/service introduction

DOI10.1016/S0377-2217(00)00316-7zbMath1077.90541MaRDI QIDQ5954838

André de Korvin, Margaret F. Shipley, Khursheed Omer

Publication date: 2001

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

Fuzzy setsDecision support systemMultiple criteria analysisProduct introduction

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (1)

A fuzzy approach for selecting project membership to achieve cognitive style goals

Cites Work

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• Fuzzy sets as a basis for a theory of possibility
• A procedure for multiple-aspect decision making using fuzzy sets
• Prospect Theory: An Analysis of Decision under Risk
• Decision-Making in a Fuzzy Environment

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