The Leitmann-Schmitendorf advertising differential game
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Publication:603072
DOI10.1016/J.AMC.2010.01.047zbMath1198.91042OpenAlexW2017663727MaRDI QIDQ603072
Guiomar Martín-Herrán, Georges Zaccour, Steffen Jørgensen
Publication date: 5 November 2010
Published in: Applied Mathematics and Computation (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.amc.2010.01.047
Noncooperative games (91A10) Differential games and control (49N70) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
Related Items (5)
Age-structured linear-state differential games ⋮ Stochastic differential games for which the open-loop equilibrium is subgame perfect ⋮ \(\varepsilon\)-subgame perfectness of an open-loop Stackelberg equilibrium in linear-state games ⋮ A goodwill model with predatory advertising ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly
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