Research on demand forecasting information sharing strategy of closed-loop supply chain considering advertising effect

DOI10.1155/2023/1148798zbMath1515.90028OpenAlexW4321482051WikidataQ117045891 ScholiaQ117045891MaRDI QIDQ6045889

Liying Li, Xinyu Hou, Lixia Niu

Publication date: 15 May 2023

Published in: Discrete Dynamics in Nature and Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2023/1148798

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Cites Work

• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Contract design in a cross-sales supply chain with demand information asymmetry
• Cooperative advertising models under different channel power structure
• Closed-Loop Supply Chain Models with Product Remanufacturing
• Combining Probability Distributions from Dependent Information Sources

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