Fuzzy Ranking Approach to Bi-Matrix Games with Interval Payoffs in Marketing-Management Problem

DOI10.1142/S0219198922500165zbMath1522.91011OpenAlexW4281562442MaRDI QIDQ6048076

Unnamed Author, Unnamed Author

Publication date: 10 October 2023

Published in: International Game Theory Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0219198922500165

zbMATH Keywords

bi-matrix gamefuzzificationranking functionoctagonal fuzzy number

Mathematics Subject Classification ID

2-person games (91A05) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Game theory and fuzziness (91A86)

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