Strategic introduction of private brand in the online retail platform

DOI10.1051/RO/2023080zbMath1520.91213OpenAlexW4379203686MaRDI QIDQ6050601

Unnamed Author, Zongsheng Huang, Unnamed Author

Publication date: 19 September 2023

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2023080

zbMATH Keywords

private brandagency selling formatreselling formatretail platformselling format

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Production theory, theory of the firm (91B38)

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