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Research on supply chain pricing decisions considering the advertising effect under market encroachment - MaRDI portal

Research on supply chain pricing decisions considering the advertising effect under market encroachment

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Publication:6050625

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DOI10.1051/RO/2023084zbMath1521.90031OpenAlexW4379980594MaRDI QIDQ6050625

Publication date: 19 September 2023

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2023084

zbMATH Keywords

supply chain management advertising pricing strategy manufacturer competition market encroachment

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

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