Optimal pricing strategy for new products considering reference price effect in advance selling

DOI10.1051/ro/2023102zbMath1521.90100OpenAlexW4384521222MaRDI QIDQ6050651

Unnamed Author, Unnamed Author, Zhenzhen Wang, Xu-Jin Pu

Publication date: 19 September 2023

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2023102

zbMATH Keywords

uncertaintypricing strategyadvance sellingreference price effect

Mathematics Subject Classification ID

Multi-objective and goal programming (90C29) Management decision making, including multiple objectives (90B50) Inventory, storage, reservoirs (90B05)

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