COVID-19 challenge: optimizing investment in service and promotional effort with pricing strategy for sustainability in new normal

DOI10.1007/S12597-023-00659-8MaRDI QIDQ6059880

Priyamvada, Rini

Publication date: 2 November 2023

Published in: Opsearch (Search for Journal in Brave)

zbMATH Keywords

sustainable operationspricing strategypromotional effortCOVID-19extended service

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• Using emerging technologies to improve the sustainability and resilience of supply chains in a fuzzy environment in the context of COVID-19
• A generalized payment policy for deteriorating items when demand depends on price, stock, and advertisement under carbon tax regulations

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