The retailer's freebies promotion strategy with manufacturer encroachment

DOI10.3934/jimo.2023101MaRDI QIDQ6065198

Yan Yan, Fujun Hou

Publication date: 11 December 2023

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

zbMATH Keywords

supply chainencroachmentfreebies promotion

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Inventory, storage, reservoirs (90B05) Games with incomplete information, Bayesian games (91A27)

Cites Work

• Manufacturer encroachment with quality decision under asymmetric demand information
• Selection and impact of decision mode of encroachment and retail service in a dual-channel supply chain
• Demand forecast sharing for a dominant retailer with supplier encroachment and quality decisions
• Effects of channel encroachment on the software and service decisions in it supply chains
• A multi-stage method for joint pricing and inventory model with promotion constrains
• Supply chain coordination considering e-tailer's promotion effort and logistics provider's service effort
• Channel coordination with price discount mechanism under price‐sensitive market demand

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