Optimal software free trial strategy with network effects in a platform supply chain

DOI10.3934/JIMO.2023105OpenAlexW4386290744MaRDI QIDQ6065207

Xiaoyu Xu, Jie Min, Zong-Hong Cao, Qianqian Zhang, Jian Ou

Publication date: 11 December 2023

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2023105

zbMATH Keywords

hybridnetwork effectsfree trial strategylimited-functionlimited-timeplatform supply chain

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Inventory, storage, reservoirs (90B05) Consumer behavior, demand theory (91B42)

Cites Work

• Free trial or no free trial: optimal software product design with network effects
• Information disclosure strategies for the intermediary and competitive sellers
• Network externalities and market segmentation in a monopoly
• The optimal combination between selling mode and logistics service strategy in an e-commerce market
• Research Note—When Is Versioning Optimal for Information Goods?
• Versioning and Piracy Control for Digital Information Goods
• Obtaining Strategic Advantage from Being Imitated: When Can Encouraging “Clones” Pay?
• Technical Note—Signaling Product Quality Through a Trial Period

This page was built for publication: Optimal software free trial strategy with network effects in a platform supply chain