Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning

DOI10.1016/j.cor.2023.106421MaRDI QIDQ6065612

Ming Liu, Wenqiang Dai, Chengbin Chu, Min Liu

Publication date: 15 November 2023

Published in: Computers \& Operations Research (Search for Journal in Brave)

zbMATH Keywords

heuristicsallocationadvertisementdistributionally robustdisplay advertising

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

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