Bundling and product strategy in channel competition

DOI10.1111/ITOR.12382MaRDI QIDQ6066298

Sijie Li, Unnamed Author

Publication date: 15 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

zbMATH Keywords

bundlingcomplementary productchannel competitionproduct strategy

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Related Items (2)

Pricing decisions in a multiechelon supply chain under a bundling strategy ⋮ Probabilistic selling and manufacturer encroachment in retail markets with vertical‐differentiated products

Cites Work

• Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms
• Competitive Non-linear Pricing and Bundling
• Bundling as an Entry Barrier

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