Leveraging online customer reviews in new product development: a differential game approach

DOI10.1007/S10479-020-03784-5zbMath1527.91037OpenAlexW3091680399MaRDI QIDQ6066946

Xiang Fang, Wei Liu, Ke Xu, Ruirui Chai

Publication date: 16 November 2023

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-020-03784-5

zbMATH Keywords

differential gamenew product developmentcustomer agilitycustomer involvementonline customer reviews

Mathematics Subject Classification ID

Dynamic programming in optimal control and differential games (49L20) Differential games and control (49N70) Applications of optimal control and differential games (49N90) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80)

Related Items (3)

The influence of online customer reviews on two-stage product strategy in a competitive market ⋮ The role of alliance management, big data analytics and information visibility on new-product development capability ⋮ Differential game analysis on university-enterprise cooperation considering social responsibility

Cites Work

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• Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects

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