Group‐buying coupons considering consumers’ perceived ease of use

DOI10.1111/itor.12482OpenAlexW2775600716MaRDI QIDQ6069769

Qin Wan, Yu Xia, Shilei Yang, Yi Liao

Publication date: 17 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12482

zbMATH Keywords

consumer behaviorrepeated purchasegroup-buying couponperceived ease of use

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

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Optimal group‐buying price strategy considering the information‐sharing of the seller and buyers in social e‐commerce, Is group‐buying price mechanism a good choice in the business‐to‐business system?, Newsvendor model with voucher sales: a distributionally robust approach

Cites Work

• Group Buying: A New Mechanism for Selling Through Social Interactions
• Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
• Enhancing revenue by offering a flexible product option
• Pricing, rebate, advertising and ordering policies of a retailer facing price-dependent stochastic demand in newsvendor framework under different risk preferences