Pricing and introductory scarcity strategies based on consumers' response

DOI10.1111/itor.12761OpenAlexW2995544853WikidataQ126538420 ScholiaQ126538420MaRDI QIDQ6069839

Junxiu Jia, Shaohua Chen

Publication date: 17 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12761

zbMATH Keywords

marketingpricingwillingness to payfill ratescarcity strategy

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Related Items (2)

Dynamic production and pricing decisions in the presence of the snob effect ⋮ Manufacturer encroachment and quality investment decisions in a two‐period supply chain

Cites Work

• Asymmetric relationships with symmetric suppliers: strategic choice of supply chain price leadership in a competitive market
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• The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy
• Conspicuous Consumption and Sophisticated Thinking
• Strategic Capacity Rationing to Induce Early Purchases
• Selling luxury fashion to conspicuous consumers in the presence of discount sensitivity behavior
• Dynamic joint pricing and production policy for perishable products
• The influence of reference effect on pricing strategies in revenue management settings
• Dynamic pricing, quality investment, and replenishment model for perishable items

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