Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?

DOI10.1111/itor.12842OpenAlexW3036149069MaRDI QIDQ6071108

Mei Gao, Meng Zhao, Unnamed Author

Publication date: 27 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12842

zbMATH Keywords

social networkpricingbackward inductionmarketing strategyreferral reward

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Cites Work

• Pricing and referrals in diffusion on networks
• Customer satisfaction incentives with budget constraints
• Pricing strategies with reference effects in competitive industries
• The effect of yield rate in a general price‐setting newsvendor model with a yield‐dependent secondary market
• Incentive mechanisms for price and advertising coordination in dynamic marketing channels

This page was built for publication: Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?