<scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs

DOI10.1002/NAV.21934zbMath1527.90122OpenAlexW3046978317MaRDI QIDQ6076885

Arnd Huchzermeier, Unnamed Author

Publication date: 17 October 2023

Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.21934

zbMATH Keywords

targeted marketingcategory selectioncategory-specific promotionscross-category profit

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (1)

Introduction of the special issue on Analytics and Operations of Online Retailing

Cites Work

• The Effects of Cross-Ruff Coupons on Sales and Profits
• Recommender Systems Handbook

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