Pricing strategy and campaign design in flight crowdfunding: A creative way to sell flight tickets

DOI10.1002/NAV.21970zbMath1523.90242OpenAlexW3113734089MaRDI QIDQ6076892

Liu-Yi Ling, Zihao Zhang, Feng Yang

Publication date: 17 October 2023

Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.21970

zbMATH Keywords

pricingrevenue managementdemand uncertaintycrowdfundingairlines

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (3)

Pricing and quality strategies in crowdfunding with network externality ⋮ Mechanisms of cooperation between airlines and online travel agencies for flight crowdfunding ⋮ Platform contract selection and coordination contract design in reward-based crowdfunding

Cites Work

• Group Buying: A New Mechanism for Selling Through Social Interactions
• Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling

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