Market entry strategy in the presence of market spillovers and efficiency differentiation

DOI10.1002/nav.21983zbMath1527.91110OpenAlexW3136614039MaRDI QIDQ6077332

Unnamed Author, Xiangxiang Wu, Unnamed Author, Yugang Yu

Publication date: 18 October 2023

Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.21983

zbMATH Keywords

game theorycompetitive strategyoperational efficiencymarket spillover

Mathematics Subject Classification ID

Applications of game theory (91A80) Special types of economic markets (including Cournot, Bertrand) (91B54)

Cites Work

• Should companies jointly promote their complementary products when they compete in other product categories?
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
• Optimal Entry Timing in Markets with Social Influence
• Competing with channel partners: Supply chain conflict when retailers introduce store brands