The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers

DOI10.1111/itor.13094OpenAlexW4200597745MaRDI QIDQ6082289

Guiomar Martín-Herrán, Salma Karray

Publication date: 29 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://uvadoc.uva.es/handle/10324/51143

zbMATH Keywords

game theorycompetitionOR in marketingdecision timingmarketing efforts and pricing

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

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