Cooperative advertising programs: are accrual constraints necessary?

DOI10.1111/itor.12431OpenAlexW2626041611MaRDI QIDQ6088206

Unnamed Author, Salma Karray, Simon-Pierre Sigué

Publication date: 16 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10155/770

zbMATH Keywords

game theorypricingcooperative advertisingmarketing-OR interfacedistribution channel

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Related Items (1)

Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store

Cites Work

• Coordination via cost and revenue sharing in manufacturer-retailer channels
• Cooperative advertising with accrual rate in a dynamic supply chain
• Optimal advertising and pricing in a dynamic durable goods supply chain
• Cooperative advertising models in supply chain management: a review
• Periodicity of pricing and marketing efforts in a distribution channel
• Cooperative advertising in a distribution channel with fairness concerns
• A survey of game-theoretic models of cooperative advertising
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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