Cooperative advertising to induce strategic customers for purchase at the full price
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Publication:6088207
DOI10.1111/itor.12427OpenAlexW2732821645MaRDI QIDQ6088207
Masoud Rabbani, Ata Allah Taleizadeh, Amir Farshbaf-Geranmayeh
Publication date: 16 November 2023
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/itor.12427
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