Incentive mechanisms for price and advertising coordination in dynamic marketing channels

DOI10.1111/itor.12467MaRDI QIDQ6088208

Sihem Taboubi

Publication date: 16 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

zbMATH Keywords

differential gamesgame theorychannel coordinationpricingincentivesadvertising

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Related Items (5)

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• Cooperative advertising in a marketing channel

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