Competitive pricing and product strategies in the presence of consumers' social comparisons

DOI10.1016/j.ejor.2023.06.023OpenAlexW4381988549MaRDI QIDQ6090160

Ting Zhang, Tai-Chiu Cheng (Edwin), Tsan-Ming Choi

Publication date: 14 November 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2023.06.023

zbMATH Keywords

supply chain managementqualityprice competitionsocial comparisonsproduct line

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

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• Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation
• Strategic Customer Behavior, Commitment, and Supply Chain Performance
• Relaxing Price Competition Through Product Differentiation
• Duopoly Competition with Network Effects in Discrete Choice Models
• Socially responsible product-positioning: impact of halo/horns spillover on product image
• Manufacturer's product line selling strategy and add-on policy in product sharing

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