Pricing strategies for O2O business model considering service spillover and power structures

DOI10.1111/itor.12863OpenAlexW3080265734MaRDI QIDQ6091873

Unnamed Author, Yongrui Duan, Jiazhen Huo

Publication date: 21 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.12863

zbMATH Keywords

game theorypricing strategyO2O business modelservice spillover

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Related Items (11)

Dynamic pricing and inventory management of a dual-channel supply chain under different power structures ⋮ Pricing and entry strategies for competitive firms with optimistic entrant ⋮ Service channel choice for supply chain under online marketplace ⋮ Probabilistic selling and manufacturer encroachment in retail markets with vertical‐differentiated products ⋮ Cooperation strategy for an online travel platform with value‐added service provision under demand uncertainty ⋮ The study of joint order batching and picker routing problem with food and nonfood category constraint in online‐to‐offline grocery store ⋮ Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms? ⋮ An analysis of price strategies with price matching in the presence of showrooming ⋮ Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services? ⋮ Equilibrium decisions for fresh product supply chain considering consumers' freshness preference ⋮ Strategic service investment by retailers confronted by manufacturer encroachment

Cites Work

• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Optimal pricing policies for differentiated brands under different supply chain power structures
• Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach
• Pricing and quality level decisions of substitutable products in online and traditional selling channels: game‐theoretical approaches
• Impact of power structure on supply chain performance and consumer surplus

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