Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms?
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Publication:6092609
DOI10.1111/itor.12910OpenAlexW3106949732MaRDI QIDQ6092609
Unnamed Author, Bin Dan, Shuguang Zhang, Xumei Zhang, Haiyue Zhang
Publication date: 23 November 2023
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/itor.12910
supply chain managementretail serviceproduct competitionphysical showroomonline-to-offline channel strategy
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Cites Work
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