A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
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Publication:6110964
DOI10.1007/S10878-023-01041-6zbMath1527.90055OpenAlexW4378529840MaRDI QIDQ6110964
Publication date: 6 July 2023
Published in: Journal of Combinatorial Optimization (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10878-023-01041-6
Special types of economic equilibria (91B52) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)
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