Resale or agency sale? Equilibrium analysis on the role of live streaming selling
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Publication:6112329
DOI10.1016/j.ejor.2022.09.021OpenAlexW4297179589MaRDI QIDQ6112329
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Publication date: 10 July 2023
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2022.09.021
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Cites Work
- Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
- Who benefit from agency model: a strategic analysis of pricing models in distribution channels of physical books and e-books
- When to introduce an online channel, and offer money back guarantees and personalized pricing?
- Strategic introduction of the marketplace channel under spillovers from online to offline sales
- Contract and product quality in platform selling
- Pricing and product-bundling strategies for e-commerce platforms with competition
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