Socially responsible product-positioning: impact of halo/horns spillover on product image

DOI10.1016/j.ejor.2022.11.045OpenAlexW4310135822MaRDI QIDQ6112572

Hannan Sadjady Naeeni, E. Powell jun. Robinson, Funda Sahin

Publication date: 10 July 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2022.11.045

zbMATH Keywords

game theoryproduct differentiationsustainabilityoperations-marketing interfacesocially responsible product-positioning

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Related Items (1)

Competitive pricing and product strategies in the presence of consumers' social comparisons

Cites Work

• Sustainable operations
• Opportunities and challenges in sustainable supply chain: an operations research perspective
• Operations research for sustainability assessment of products: a review
• Market targeting with social influences and risk aversion in a co-branding alliance
• Green product development under competition: a study of the fashion apparel industry
• Relaxing Price Competition Through Product Differentiation
• On Hotelling's "Stability in Competition"
• Unnamed Item

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