Revised multi-choice goal programming for multi-period, multi-stage inventory controlled supply chain model with popup stores in guerrilla marketing

DOI10.1016/j.apm.2010.03.008zbMath1201.90015OpenAlexW2074983910MaRDI QIDQ611614

Ching-Ter Chang, Turan Paksoy

Publication date: 14 December 2010

Published in: Applied Mathematical Modelling (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.apm.2010.03.008

zbMATH Keywords

inventory managementsupply chain network designguerrilla marketingpopup storesrevised multi-choice goal programming

Mathematics Subject Classification ID

Mixed integer programming (90C11) Multi-objective and goal programming (90C29) Transportation, logistics and supply chain management (90B06) Inventory, storage, reservoirs (90B05)

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