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Coordinating a platform supply chain with reference promotion effect and Big Data marketing - MaRDI portal

Coordinating a platform supply chain with reference promotion effect and Big Data marketing

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Publication:6127703

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DOI10.1051/RO/2024035WikidataQ128505397 ScholiaQ128505397MaRDI QIDQ6127703

Zhihui Wu, Unnamed Author

Publication date: 14 April 2024

Published in: RAIRO - Operations Research (Search for Journal in Brave)

zbMATH Keywords

differential game coordination e-commerce platform big data marketing reference promotion effect

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

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