Advertisement allocation for generalized second-pricing schemes

DOI10.1016/j.orl.2010.09.002zbMath1202.90170OpenAlexW2148987126MaRDI QIDQ614045

Hamid Nazerzadeh, Ashish Goel, Mohammad Mahdian, Amin Saberi

Publication date: 23 December 2010

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.orl.2010.09.002

zbMATH Keywords

greedy algorithmssponsored searchgeneralized second-pricing schemethrottling policies

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Internet topics (68M11) Online algorithms; streaming algorithms (68W27)

Related Items (7)

Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising ⋮ An Approximation Algorithm for Network Revenue Management Under Nonstationary Arrivals ⋮ A Pareto optimal auction mechanism for carbon emission rights ⋮ Second-price ad auctions with binary bids and markets with good competition ⋮ Keyword auctions with budget-constrained bidders ⋮ From Monetary to Nonmonetary Mechanism Design via Artificial Currencies ⋮ Tractable Equilibria in Sponsored Search with Endogenous Budgets

Cites Work

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• The Design of Competitive Online Algorithms via a Primal—Dual Approach
• On Revenue Maximization in Second-Price Ad Auctions
• Adwords Auctions with Decreasing Valuation Bids
• A Truthful Mechanism for Offline Ad Slot Scheduling

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