Is blockchain technology desirable? When considering power structures and consumer preference for blockchain

DOI10.1080/03155986.2023.2287997MaRDI QIDQ6148951

Qi Xu, Jinrong Liu, Zhongmiao Sun

Publication date: 8 February 2024

Published in: INFOR: Information Systems and Operational Research (Search for Journal in Brave)

zbMATH Keywords

consumer behaviorpower structuresblockchain technologyproduct authenticityagent selling

Mathematics Subject Classification ID

Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Consumer behavior, demand theory (91B42)

Cites Work

• When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
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• Power structure and channel integration strategy for online retailers
• Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?
• Coordination of a platform-based supply chain in the marketplace or reselling mode considering cross-channel effect and blockchain technology
• Strategic blockchain adoption to deter deceptive counterfeiters

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