Use of contextual and model-based information in adjusting promotional forecasts

DOI10.1016/j.ejor.2022.10.005OpenAlexW4303648186MaRDI QIDQ6167360

Anna Sroginis, Nikolaos Kourentzes, Robert Fildes

Publication date: 10 July 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2022.10.005

zbMATH Keywords

decision support systemsforecastingjudgmental forecastingpromotionsbehavioural OR

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• Unnamed Item
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• Forecast adjustments during post-promotional periods
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• Improving judgmental adjustment of model-based forecasts
• Nonlinear identification of judgmental forecasts effects at SKU level

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