Optimal channel strategy of luxury brands in the presence of online marketplace and copycats

DOI10.1016/j.ejor.2022.11.053OpenAlexW4310726523MaRDI QIDQ6167542

Sarah Yini Gao, Ziqiu Ye, Wei Shi Lim

Publication date: 10 July 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2022.11.053

zbMATH Keywords

supply chain managementchannel strategyconspicuous consumptiononline marketplacecopycats

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• The benefits of consumer rebates: a strategy for gray market deterrence
• Competing with bandit supply chains
• Fighting strategies in a market with counterfeits
• Introduction of a second channel: Implications for pricing and profits
• Contract and product quality in platform selling
• ``Bricks-and-mortar vs. ``clicks-and-mortar: An equilibrium analysis
• Supply chain structure in a market with deceptive counterfeits
• Conspicuous Consumption and Sophisticated Thinking

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