Optimal selling format considering price discount strategy in live-streaming commerce

DOI10.1016/J.EJOR.2023.01.034OpenAlexW4317933625MaRDI QIDQ6167592

Shuhao Li, Guojun Ji, Tianyu Fu

Publication date: 10 July 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2023.01.034

zbMATH Keywords

game theorye-commerceresellingagency sellinglive-streamingprice discount strategy

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Related Items (1)

Channel strategies for competing retailers: whether and when to introduce live stream?

Cites Work

• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
• How to choose online sales formats for competitive e‐tailers

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