Who's watching? Classifying sports viewers on social live streaming services

DOI10.1007/s10479-022-05062-yOpenAlexW4311197836MaRDI QIDQ6170917

Kim Hua Tan, Haoyu Liu, Xianfeng Wu

Publication date: 13 July 2023

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-022-05062-y

zbMATH Keywords

neural networksocial live streaming servicessports viewers classificationvalue co-creationviewing engagement behaviour

Mathematics Subject Classification ID

Applications of statistics (62Pxx) Multivariate analysis (62Hxx) Operations research and management science (90Bxx)

Cites Work

• Fuzzy and possibilistic clustering for fuzzy data
• Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market

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