Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives

DOI10.1002/nav.22136zbMath1530.90023OpenAlexW4384282270MaRDI QIDQ6179283

Hongqiao Chen, Rui Mao, Houcai Shen

Publication date: 16 January 2024

Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.22136

zbMATH Keywords

channel structuremulti-channel supply chaincooperation strategiesonline selling formats

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06)

Cites Work

• Introduction of a second channel: Implications for pricing and profits
• Who benefit from agency model: a strategic analysis of pricing models in distribution channels of physical books and e-books
• Who should introduce the third-party platform channel under different pricing strategies?
• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
• The Agency Model and MFN Clauses
• Impact of capacity on the supplier's distribution channel selection in facing a retail platform
• A comparison of the merchant and agency models in the hotel industry

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