Latent class factor models for market segmentation: an application to pharmaceuticals

DOI10.1007/S10260-006-0036-2zbMath1405.62229OpenAlexW2068243164MaRDI QIDQ635887

Francesca Bassi

Publication date: 25 August 2011

Published in: Statistical Methods and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10260-006-0036-2

zbMATH Keywords

K-means clusteringlatent class cluster modelmarketing strategies

Mathematics Subject Classification ID

Applications of statistics to economics (62P20)

Related Items (1)

Dynamic segmentation with growth mixture models

Uses Software

• Latent GOLD

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