A game-theoretic analysis for coordinating cooperative advertising in a supply chain

DOI10.1007/s10957-010-9778-yzbMath1221.90027OpenAlexW1999899017MaRDI QIDQ639207

Pooya Hoseinpour, Amir Ahmadi-Javid

Publication date: 18 September 2011

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-010-9778-y

zbMATH Keywords

supply chaincoordinationcooperative advertisingapplication of game theory

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Transportation, logistics and supply chain management (90B06) Other game-theoretic models (91A40) Marketing, advertising (90B60)

Related Items (6)

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers ⋮ On a cooperative advertising model for a supply chain with one manufacturer and one retailer ⋮ Optimal contract design of supplier-led outsourcing based on Pontryagin maximum principle ⋮ Cooperative advertising models in supply chain management: a review ⋮ Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer ⋮ A survey of game-theoretic models of cooperative advertising

Cites Work

• Retail promotions with negative brand image effects: Is cooperation possible?
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Nonlinear Programming
• Cooperative advertising in a marketing channel
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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