Using several advertising media in a homogeneous market

DOI10.1007/S11590-010-0220-ZzbMath1227.91027OpenAlexW2055377706MaRDI QIDQ644506

Bruno Viscolani, Annamaria Sorato

Publication date: 4 November 2011

Published in: Optimization Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s11590-010-0220-z

zbMATH Keywords

nonlinear programmingmarketingadvertising

Mathematics Subject Classification ID

Nonlinear programming (90C30) Trade models (91B60) Marketing, advertising (90B60)

Related Items (1)

Pure-strategy Nash equilibria in an advertising game with interference

Cites Work

• Unnamed Item
• Equilibrium pricing and advertising strategies in a marketing channel
• A differential game of retailer promotions.
• Integrated marketing communications in markets with uncertainty and competition
• ASSIGNMENT SITUATIONS WITH MULTIPLE OWNERSHIP AND THEIR GAMES
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
• Advertising decisions for a segmented market
• A Differential Games Solution to a Logarithmic Advertising Model
• Optimal Control of a Logarithmic Advertising Model
• Dynamic Optimal Control Models in Advertising: a Survey
• OPTIMAL CONTROL AND ADVERTISING POLICY

This page was built for publication: Using several advertising media in a homogeneous market