A new approach to customer asset value assessment with interval numbers
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Publication:650243
DOI10.1504/IJOR.2011.040326zbMath1226.90147OpenAlexW1977524842MaRDI QIDQ650243
Publication date: 25 November 2011
Published in: International Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1504/ijor.2011.040326
intervalsCRMcustomer relationship managementmultiple attribute decision makinginterval numbersasset value assessmentcustomer asset valuesgoal programming models
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