Optimal advertising expenditure

DOI10.1007/978-3-031-41229-5_6zbMath1535.9008MaRDI QIDQ6536047

Justin Abeles, Nicholas Seaton, Michael Tartamella, Richard S. Vogel, Worku T. Bitew, Radika Latchman

Publication date: 22 March 2024

zbMATH Keywords

return rateoptimal advertising effortmarket saturation

Mathematics Subject Classification ID

Marketing, advertising (90B60) Mathematical modeling or simulation for problems pertaining to operations research and mathematical programming (90-10)

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