Joint optimization of online selling mode and logistics service strategy in e-commerce market with uncertain information

DOI10.3934/jimo.2023152MaRDI QIDQ6536952

Junren Ming, Qing Wan, Meng Xu, Jin Peng, Lisha Ye, Lin Chen

Publication date: 14 May 2024

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

zbMATH Keywords

uncertainty theory Stackelberg game e-commerce platform logistics service strategy online selling mode

Mathematics Subject Classification ID

Noncooperative games (91A10) Management decision making, including multiple objectives (90B50) Transportation, logistics and supply chain management (90B06) Other game-theoretic models (91A40) Marketing, advertising (90B60)

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