A novel response model and target selection method with applications to marketing

DOI10.1111/anzs.12406MaRDI QIDQ6549266

Yuzhi Cai

Publication date: 3 June 2024

Published in: Australian \& New Zealand Journal of Statistics (Search for Journal in Brave)

zbMATH Keywords

marketingresponse modelquantile functionpropensity scoretarget selection

Mathematics Subject Classification ID

Statistics (62-XX) Artificial intelligence (68Txx) Applications of statistics (62Pxx)

Cites Work

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• Estimating the parameters of a generalized lambda distribution
• Semiparametric analysis of discrete response. Asymptotic properties of the maximum score estimator
• Maximum score estimation of the stochastic utility model of choice
• Support-vector networks
• Quantile regression with group Lasso for classification
• A Smoothed Maximum Score Estimator for the Binary Response Model
• Direct Marketing Performance Modeling Using Genetic Algorithms
• Nearest neighbor pattern classification
• Random forests
• The Elements of Statistical Learning

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